Day: September 23, 2008

This is good… the new “non-Seinfeld” Microsoft ads, that show a lot of different people, saying, “I’m a PC” were made on a Mac! Makes sense, most advertising, media, and graphics companies that work with imaging do use Macs at one time or another, but, given the commercial, this is just too cool!

Microsoft’s ‘I’m a PC’ ad images made on Macs

“Several digital images that Microsoft Corp. has posted on its Web site to trumpet its new ‘I’m a PC’ advertising campaign were actually created on Macs, according to the files’ originating-software stamp. Four of the images that Microsoft made available on its PressPass site today display the designation ‘Adobe Photoshop C3 Macintosh’ when their file properties are examined. The images appear to be frames from the television ads that Microsoft will launch later today. One of the images is of a real Microsoft engineer, identified only as ‘Sean,’ who resembles John Hodgman, the actor who plays the PC character in Apple Inc.’s iconic ads. Reportedly, Microsoft will play off Apple’s own campaign — during which Hodgman introduces himself with the line, ‘Hello, I’m a PC’ — with its engineer saying ‘Hello, I’m a PC, and I’ve been made into a stereotype.’ Other images posted by Microsoft today include shots of author Deepak Chopra; Canadian adventurer and educator Geoff Green, founder of Students on Ice Expeditions; and a shark-surrounded diver named ‘Meaghan.’ Not all of the images on the PressPass site were generated on Macs. The sample print ads, which highlight the campaign’s ‘Life Without Walls’ slogan, were produced using the Windows version of Adobe Photoshop, according to their files. The originating software and platform can be found in downloaded versions of the files using built-in tools on either a Mac running Mac OS X or on a PC running Windows.”