What Does Google’s Adoption of Blink Mean?

Does Google adopting Blink mean that they are preparing for a “Post-PC” era? Are we already in a “Post-PC” era? And, what about Naomi? (A reference to the old PBS show, “The Electric Company.)

The real reason why Google forked WebKit

“Yesterday came the surprise news that Google was going to kick Apple’s WebKit rendering engine to the curb and replace it with a new open source rendering engine called Blink, based on WebKit.

According to Google, the reason behind the switch is the fact that WebKit has grown too complicated, and making the switch to its own rendering engine will benefit projects such as the Chrome browser and Chrome OS.

‘Chromium uses a different multi-process architecture than other WebKit-based browsers, and supporting multiple architectures over the years has led to increasing complexity for both the WebKit and Chromium projects,’ writes Adam Barth, software engineer at Google.

‘This,’ he continues, ‘has slowed down the collective pace of innovation.’

It seems like Google has given this a lot of thought, and the company believes that it will be able to remove seven build systems and delete more than 7,000 files from its rendering engine compared to WebKit, which means some 4.5 million fewer lines of code.

This has already tempted Opera to adopt Blink.

Now, I’m all for simplification, and getting rid of 4.5 million lines of code from a project is undoubtedly good for stability and security. And, as noted by Barth, having multiple rendering engines will no doubt lead to more innovation.

But there’s more to this switch than meets the eye.

The fact that Google focused on simplifying the WebKit is telling. Sure, Google is interested in adding new features, but in such a multi-platform world, the idea of filling Blink with features that are incompatible with other rendering engines is almost unimaginable.

The reason Google wants Blink is down to one thing — the post-PC era. WebKit is long in the tooth, and is a product of PC thinking. Google wants to change that.

There’s no doubt that Apple has effectively managed the project and transformed it into a capable post-PC era rendering engine, but it is clear that if Google can eliminate 4.5 million lines of code from the project, then there’s a lot of dead wood in there. And while having all that dead wood buried in the codebase might be fine on desktop and notebook systems with a beefy processor and bags of RAM, on mobile systems with limited processing power, storage, RAM and power, a more focused, streamlined rendering engine would be better for all.

Google, it seems, is also very good at optimizing code when it comes to browsers. It’s done an excellent job of the V8 JavaScript engine, creating a fast, capable engine. Given its track record there, it makes sense for the company to take control of its own rendering engine.

Another reason why having its own rendering engine will be good for Google is differentiation. If Google can make Blink significantly better than WebKit (faster, less buggy, safer), then this gives products such as Android, Chrome, and Chrome OS an advantage over the competition. Given the world we now live in, a faster, more efficient, safer browser is something that would be welcomed by many.

Blink could be big for Google.”

Google’s April Fool’s Jokes

Google Nose

OK, these are odd. And the YouTube shutting down hits a bit close to home since they really DID pull the plug on Google Reader!

Google Nose

The new scentsation in search

Coming to your senses: go beyond type, talk, and touch for a new notation of sensation.

Your internet sommelier: expertly curated Knowledge Graphs pair images, descriptions, and aromas.

Take a whiff: the Google Aromabase – 15M+ scentibytes.

Don’t ask, don’t smell: For when you’re wary of your query – SafeSearch included.”


YouTube Shutdown

YouTube Shutting Down

TechCrunch: March 31, 2013

“Bad news, guys. YouTube is shutting down.

The platform launched eight years ago, and some of us have gotten so distracted by YouTube videos that we’ve forgotten that the whole thing is actually a competition. Or, YouTube never actually mentioned that it was a competition. Either way, that competition, called YouTube, is coming to a close.

To decide who has made the best YouTube video of all time, the company has put together an expert panel of judges, replete with film critics, prolific YouTube commenters, and YouTube celebrities including Charlie from ‘Charlie bit my Finger’ and Antoine Dodson of ‘Antoine Dodson News Blooper (Original).’

YouTube has over 30,000 technicians working tirelessly to narrow down all the YouTube submissions that have come in over the past eight years. The judges will then spend the next decade discussing which video should ultimately win.

Tomorrow, at midnight, the site will be shut down and all of its content will be permanently deleted. YouTube won’t be ressurected until 2023, at which point the only video on the site will be the winner of this competition. That said, the winner won’t be chosen for another decade, but you can watch the first 12 hours of judging live-streamed from YouTube’s L.A. offices tomorrow.

Talk about slow and steady, right? Will people in 2023 remember YouTube?

Luckily, of the 150,000 submissions viewed by the judges, none of them are judged by popularity. Gangnam Style has the same chance of winning as this.

The winner will get an MP3 player and a $500 creative stipend for their next creative project.

Reactions to this news should be interesting. YouTube is one of Google’s most successful and valuable properties, and it’s a global necessity in terms of easy, made-for-everyone video sharing online. However, Google has been spring cleaning lately, removing Reader and a handful of other products from its portfolio.

Perhaps this is yet another step in streamlining its offerings.

OR, April Fools apparently happens one day early in Mountain View.”


Oh, and, lest we forget, they take a dig at Microsoft’s upcoming Windows 8 “Blue” Update with “Gmail Blue!” It’s Gmail, only bluer.


Want even more April Fool’s Jokes? Techcrunch has a full list HERE!


But, wait, there’s more! The Buzzfeed April Fool’s List

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