Web Sales and “Black Friday”

Web sales were down some on “Black Friday” according to the bean counters. Let’s see how they do on what the media has deemed “Cyber-Monday” (today.)

Web Sales Down on ‘Black Friday’

EBay was the online winner this “Black Friday,” data published on Saturday showed, but overall Internet traffic growth was well below last year’s even as bargain hunters tracked down sought-after toys and electronics on the Web before “Cyber Monday.” Overall traffic to the Nielsen/Net Ratings Holiday eShopping Index, which tracks more than 120 online retailers, rose 12 percent on the Friday after Thankgiving over the same day last year, according to the online audience measurement firm. That is significantly below the 29 percent growth in overall traffic to the index from 2004 to 2005 and more in line with 11 percent growth seen from 2003 to 2004. EBay Inc. had the most Web traffic on “Black Friday,” one of retail’s busiest days, with 7.5 million unique visitors, according to the data. Amazon.com was in second place, with 3.4 million unique visitors, followed by Wal-Mart Stores Inc. with 3.2 million. There is no way to determine what percentage of Internet users are actually making Web purchases.”

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